Advertising Specialist (Occupation Code : 243101)
DescriptionDevises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
TasksAdvising managers and clients on strategies and campaigns to reach target markets.
Creating consumer awareness and effectively promoting the attributes of goods and services.
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Analysing data regarding consumer patterns and preferences.
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.
Interpreting and predicting current and future consumer trends.
Planning, developing and organising advertising policies and campaigns to support sales objectives.
Researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information.
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.
Writing advertising copy and media scripts, and arranging television and film production and media placement.
Alternate Occupation Names
Advertising Coordinator / Specialist
Creative Director (Advertising)
Advertising Account Executive
Advertising Agent Representative
Advertising Account Manager
Step 1 : Admission requirements
- NSC Bachelor Admission
Admission into a Degree requires the achievement of a National Senior Certificate (NSC) with the minimum requirements for admission into a degree or a National Certificate (Vocational) NC(V). In addition, each education institution has its own unique entry requirements for each of its programmes. It is important to check the entry requirements for this programme with the institution of your choice before you apply.
Step 2 : General Qualification
Bachelor of Technology. 2
Step 1 : Admission Requirements 2
- Relevant Diploma at NQF Level 6
In order to enter the full-time one-year Bachelor of Technology degree you need to have a relevant Diploma on NQF Level 6 in addition to meeting other specific requirements. Admission may be subject to having a minimum pass mark in the final year of the National Diploma, proficiency tests, portfolios, experience and interviews. Please check the entry requirements of the institution of your choice.