Advertising Specialist (Occupation Code : 243101)


Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Advising managers and clients on strategies and campaigns to reach target markets.

Creating consumer awareness and effectively promoting the attributes of goods and services.    
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.    
Analysing data regarding consumer patterns and preferences.    
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.    
Interpreting and predicting current and future consumer trends.    
Planning, developing and organising advertising policies and campaigns to support sales objectives.    
Researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information.    
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.    
Writing advertising copy and media scripts, and arranging television and film production and media placement.

Learning Pathway Description

There is no set pathway or formal qualification to become an Advertising Specialist, but your employment prospects will be better if you have a bachelor degree in advertising, marketing or commerce. Advertising Specialists perform a variety of specialised and administrative functions depending on the size and the type of company.

For entry into the learning pathways for this occupation you need a National Senior Certificate-Diploma Entrance, or a National Senior Certificate-Degree Entrance with Mathematics. Please check the specific entry requirements of the institution of choice.

The first learning pathway entails a Bachelor of Technology in Marketing.

The second learning pathway entails a Bachelor of Technology in Graphic Design.

The third learning pathway entails three-year Bachelor of Marketing.

The fourth learning pathway allows for a three-year Bachelor of Graphic Design.

The fifth learning pathway is a four-year Bachelor of Graphic Design.

The sixth learning pathway allows for an appropriate Bachelor’s degree followed by a Postgraduate Diploma in Marketing.

Knowledge and experience of all aspects relating to marketing is important for senior positions.

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Alternate Occupation Names
Advertising Account Executive
Advertising Account Manager
Advertising Agent Representative
Advertising Coordinator / Specialist
Creative Director (Advertising)