Advertising Specialist (Occupation Code : 243101)

The path to becoming a Advertising Specialist


Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.


Advising managers and clients on strategies and campaigns to reach target markets.

Creating consumer awareness and effectively promoting the attributes of goods and services.    
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.    
Analysing data regarding consumer patterns and preferences.    
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services.    
Interpreting and predicting current and future consumer trends.    
Planning, developing and organising advertising policies and campaigns to support sales objectives.    
Researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information.    
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.    
Writing advertising copy and media scripts, and arranging television and film production and media placement.

Alternate Occupation Names

Advertising Coordinator / Specialist

Creative Director (Advertising)

Advertising Account Executive

Advertising Agent Representative

Advertising Account Manager

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