Advertising and Public Relations Manager (Occupation Code : 122201)

The path to becoming a Advertising and Public Relations Manager

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Description

Plans, organises, directs, controls and coordinates the advertising and public relations activities of an organisation.

Tasks

Establishing and directing operational and administrative procedures.
    
Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources.
    
Leading and managing the activities of advertising and public relations staff.
    
Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies.
    
Overseeing the selection, training and performance of staff.
    
Planning and directing daily operations.
    
Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization.
    
Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization.

Alternate Occupation Names

Media & Communications Manager

Chief Communications Manager / Officer

Corporate Relations Manager

Media Advisor / Manager

Relationship Manager

Public Relations Manager

Advertising Manager

Learning Pathways