Advertising and Public Relations Manager (Occupation Code : 122201)

Description

Plans, organises, directs, controls and coordinates the advertising and public relations activities of an organisation.

Tasks
Establishing and directing operational and administrative procedures.
    
Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources.
    
Leading and managing the activities of advertising and public relations staff.
    
Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies.
    
Overseeing the selection, training and performance of staff.
    
Planning and directing daily operations.
    
Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization.
    
Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization.

Learning Pathway Description

An Advertising and Public Relations Manager is typically required to have a Diploma or a Degree in either the field of Public Relations or Marketing.  Extensive workplace experience is required in order to ascend to a manager’s position.

The first pathway to become an Advertising and Public Relations Manager requires you to have a National Senior Certificate-Diploma Entrance.  This qualifies you to study a Diploma in Public Relations.

The second pathway requires you to have a National Senior Certificate-Diploma Entrance.  This qualifies you to study a Diploma in Marketing.

The third pathway to become an Advertising and Public Relations Manager requires you to have a National Senior Certificate-Degree Entrance.  This qualifies you to study a Bachelor of Marketing.

The fourth pathway requires you to have a National Senior Certificate-Degree Entrance.  This qualifies you to study a Bachelor of Public Relations.

Show Learning Pathway
Alternate Occupation Names
Advertising Manager
Chief Communications Manager / Officer
Corporate Relations Manager
Media & Communications Manager
Media Advisor / Manager
Public Relations Manager
Relationship Manager