Graphic Designer (Occupation Code : 216601)

The path to becoming a Graphic Designer

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Description

Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communicating needs with particular emphasis on tailoring the message for the intended audience.

Tasks

Meeting clients or account managers to discuss the business objectives and requirements of the job.

Interpreting the client's business needs and developing a concept to suit their purpose.

Estimating the time required to complete the work and providing quotes for clients.

Developing design briefs by gathering information and data through research and thinking creatively to produce new ideas and concepts.

Presenting finalised ideas and concepts to clients.

Working with a wide range of media, including photography and computer-aided design (CAD).

Contributing ideas and design artwork to the overall brief.

Demonstrating illustrative skills with rough sketches.

Working on layouts and art working pages ready for print.

Keeping abreast of emerging technologies in new media, particularly design programmes.

Developing interactive design.

Alternate Occupation Names

Lettering Designer

Commercial Artist

Film and Video Graphics Designer

Advertising Artist / Designer

Graphic Artist

Lithographic Artist

Calligrapher

Display Artist

Publication Designer

Art Director

Exhibition / Display Designer

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